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  • 現在我們已經擁有所需要的技術和工具,來分析和理解這些數據,由一整套軟件、系統和業務戰略組成的完整解決方案。
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    賽諾&今日頭條2016年手機年度報告

       

    2016年中國手機市場將逼近5.4億部,用戶換機周期平穩,手機銷量穩步上升中表現為增速放緩,但是格局有了巨大的變化:

    1. 增長動力發生變化,T3及以下城市接棒一二線城市,迎來換機潮,并且存在產品的升級;

    2. 品牌競爭更加激烈,TOP10集中度78%,高端仍有蘋果三星把持,國產品牌發力新千元及中高端產品,追求“量到質”的轉變。華為表現強勢,OPPO,vivo藍綠陣營通過深耕線下渠道實現對互聯網模式的逆襲,明星機型華為P9,OPPO R9,vivo X7,小米5,樂視2等在二三季度扎堆上市;

    3. 用戶購機對功能配置,口碑,售后的關注增加,新功能方面全網通,快充逐漸成為標配,消費者認同曲面,后置雙攝的科技性,具有更高的付費意愿,或成為未來增長點。用戶使用行為更加依托互聯網,將社交,娛樂,新聞信息都圍繞在手機中展開。

    針對以上這些市場特點,賽諾市場研究聯合今日頭條,依托今日頭條6億手機用戶的使用數據和資訊閱讀大數據,詳細分析2016年手機市場。


    下載《今日頭條&賽諾2016年手機年度報告》完整版,請點擊:


    今日頭條&賽諾2016年手機年度報告.pdf


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